We all know that we should be getting our prospects and customers on a mailing list.
What’s the best way to set that all up… and what happens next? There’s a bewildering range of tools out there to help you collect and automate your marketing emails, so let me take you through:
The two main types of list you need, and how to plan out your subscriber journey for both
How to give your subscribers a more personal experience, so they don’t feel like a number in a database
How to use digital tools to build a relationship with your audience and get repeat sales, on a tight budget and without it taking up too much of your time
Confused by landing pages, automated emails vs broadcasts and tagging? Should you use pop ups and lead magnets? In this workshop I give an overview of what you need to know.
This website uses cookies. Using this website means you are ok with this but you can learn more about our cookie policy and how to manage your cookie choices here